Instagram provides unique, visually appealing opportunities that aren’t so common with other sites. This is why we have 17 helpful tips when you first start marketing using Instagram.
1. Make the Most Effective Filters
Instagram provides a wide range of filters built-in to the application. These usually alter the light and color of your photos. But, they can also be used to make a more cohesive appearance of your feed. Incorporating in-house guidance on the types of filters that can and cannot be utilized in the hands of the marketing group, followers will begin to connect it to your company’s image. You can buy followers on Instagram with Mr. Insta.
2. Post Consistently
Regularly updating your feed ensures that your followers know that they can be assured of new content. That means they’ll be more likely to keep your feed as an ongoing stop whenever they’re online. One option is to make an online content calendar like Instagram offers.
In the case of posting content, consistent posting can aid in building trust with customers. This is a way to use Instagram to maintain and develop relationships with your customers.
3. Utilize relevant hashtags
“hashtag,” also known as the “hashtag” — also known as “pound” sign or “octothorpe” It can be used to create specific words or phrases in the post searchable. This allows them to be classified and enables users to find the content they’re searching for.
Hashtags are designed to be used frequently. However, you have to look out for ones that aren’t properly representing your company’s image. When you choose the appropriate hashtags, using the same hashtags repeatedly will result in more engagement among your clients.
In addition, if you have an Instagram account for the business, you will be able to access information on your hashtags and determine which hashtags have the highest performance.
4. You can organize your Stories into Highlights in Your Profile
Instagram Stories allows you to mix videos and photos into a dynamic slideshow that you can display on your feed. To provide you with greater freedom over the content of your stories and how people can view the reports, Instagram introduced the ” Highlights” feature.
5. Utilize Video
In general, marketers overwhelmingly agree that video advertisements have a positive Return On Investment (ROI). They can also help generate leads and increase sales. Although your videos are restricted to 60 minutes (except IGTV). the exception that of IGTV) however, you can improve them by using filters, hashtags, text, and location tags.
While it was initially designed as a photo-sharing platform, Instagram quickly added the capability for users to share videos of short duration. The videos can be used to build content like influencer videos or even product demos to connect users with followers.
6. Geotag Your Instagram Photos
Instagram employs geolocation technology that gives users the capability to mark the posts with their precise location. This is helpful when you’re trying to grow your following. For instance, when your business has no place listed on Instagram, it is possible to use the linked Facebook profile to make one.
Once you’ve completed this process, your followers can now tag their posts with your business’s location. This will give you lots of exposure on Instagram and utilize geotagging to host contests, announce events, or discover influencers within your local area.
7. Post to Ideal Times
The idea of a particular “best time” for posting on Instagram isn’t an easy task. The data gathered from various marketing companies show a broad spectrum of peak times. But, taking your data is the best method to determine the best timing for your followers.
Instagram Business accounts can view the insights of their history across three areas. This covers content activities, content, and the audience. Monitoring these statistics can help you figure out the most effective posting timing to get more followers. Furthermore, the days that you post are also likely to impact the way your posts and campaigns are appreciated.
8. Engage with Your Followers
Instagram is a fantastic method to communicate with your followers. It is a simple platform with a few distractions, and you can direct your followers through the conversations using the pictures you post.
In addition, consumers prefer brands to be connected to them. This means they’re more inclined to buy from brands with firm social media profiles. Indeed, 76% of respondents reported that they’re more likely to buy from brands they feel connected to than other brands.
9. Invite your followers to share Posts with friends.
Suppose you want to encourage the followers to share your content by offering contests or simply by asking them to share and participate in social sharing. This is because, unlike other forms of advertisement, social sharing can grow exponentially.
For instance, what happens if some of your followers, a thousand followers on their account, share the post? Of course, there are more views available, and what happens if each of the people shares your post too.
This is a well-known technique specifically designed to work with social media. In reality, it is essential to your overall strategy.
10. Work with Other Users and brands in your niche
If you can find other brands and users within your field, you will be able to achieve a few significant objectives.
- This is a great way to identify a possible Instagram influencer who could be interested in helping promote your business.
- Finding niche brands in your market that are not directly competing for customers with similar interests could be mutually beneficial. It is possible to expand your brand’s reach by joining forces with a brand that is complementary to promote both products together through both feeds.