With its millions of queries per day, Google is THE most popular search engine on the Internet.
To operate and offer quality content, Google uses a complex algorithm that is constantly evolving. This tool uses more than 200 criteria to highlight one site over another. If some of these criteria are not very important, others have a real weight in your improvement of the referencing of your site. But if you really want to boost your SEO, you are going to have to apply a certain strategy to your site.
Today, let’s focus on the 10 levers to put in place to boost your SEO.
1 Master Google Search Console
Google Search Console is a free tool that allows you to analyze many parameters to boost your SEO services. Among these elements are:
- The analysis of search traffic leading you to know which keyword helped the Internet user to find your site
- The list of all the backlinks pointing to your site
- Identifying internal links to improve your networking
- The possibility of sending one or more sitemaps, which allows Google to understand the architecture of your site.
By working on these different points, you will quickly be able to boost your SEO. Making the best use of Google Search Console is an important action to quickly implement in your SEO strategy.
2 Choose impactful keywords to boost your SEO
The keywords will also have a strong importance to boost the referencing of your site.
Indeed, these expressions must be relevant enough to be able to attract a maximum of visitors. The keywords will have to be defined according to your activity.
Be careful, do not choose your expressions in a too general way, but try to target your niche as precisely as possible. Choosing your keywords is a bit like putting yourself in your reader’s shoes.
Indeed, you will have to think like them to choose your expressions. Fortunately, there are many tools on the Internet that can help you in your search. In this regard, Hugo ESSIQUE invites you to read this content: “Our selection of 7 tools for keyword research! »
3 Structure your pages
To be correctly read by Google robots, the pages of your site must include a precise structure.
Thus, you will have to write your articles or your pages in such a way as to find:
- A title
- One or more H2 tags
- Some internal links to work on the mesh of your site
- Images to make your article easier to read
Everything must be spread over at least 400 words and up to 2,000 words to facilitate Google’s indexing (depending on the competition on the keyword).
Also favor easy-to-read content to make it easier for your audience to understand. Not everyone is an expert in your field!
4 Don’t overlook the importance of backlinks
Google will index your site more easily if it contains backlinks.
These incoming links are intended to complement your article by sending the reader to a third-party site. Nevertheless, the target site must be of high quality for the backlink to be really useful.
To get them, you can:
- go through social networks,
- establish a partnership with another site on the same theme,
- Or take advantage of a paid affiliation.
5 Work on your semantic cocoon to boost its SEO
The semantic cocoon offers your site a new dimension.
By developing the articles already made, Google robots will more easily recognize your quality as an expert.
The principle? Develop an expression present in an article and create a post dedicated to it. Thus, you participate in the internal mesh of your site, you provide more specialized articles to this one. And Google quickly identifies you as an expert in your field.
💡 developing your semantic cocoon is a point that you absolutely have to work on your web space.
6 Secure your site
To protect your site from attacks, it is good to install several security measures.
On WordPress, you have many plug-ins to effectively secure your web space. But to protect it properly, a simple step is necessary: the application of the HTTPS standard.
Also, if your site contains sensitive data like customer emails or credit card transactions, the HTTPS connection is a must.
Here again, the Google robot tends to highlight secure sites rather than those that are not.
7 Optimize it for mobile browsing
The majority of sites correctly placed in Google are 100% compatible with smartphone browsing.
Indeed, the democratization of mobile phones has meant that Google also includes this data in its indexing criteria. With tools like Analytics, you can even see the percentage of people logging in on mobiles, tablets, and PCs.
💡To effectively boost its SEO, you will have no choice but to adapt seo for cleaning business.
8 Offer relevant content
The content you offer to your readership is very important.
It should be concise and provide the most information on the topics covered. The Google robot “reads” your article and determines if it is complete enough. The content must always be of quality and if possible, reach 1000 words. Sentences should be short and non-repetitive.
Thus, you can be sure that this one will have a greater chance of being referenced.
9 The waterline, an important parameter
We don’t talk about it much, but the fold line of a page is of great importance in SEO.
Indeed, under this virtual line, is all the content that does not appear on the screen during loading. It is therefore important to capture the attention of your readers from the first lines. A visitor who does not go below the fold line will automatically increase the bounce rate, which is harmful to the SEO of your site.
10 Boost your SEO: trust social networks
Finally, if sharing itself is not taken into account for Google SEO, there is still an important point to boost your article.
Indeed, distributing your article on social networks can increase the number of visits. Thus, it will be possible to easily increase your traffic and make your niche known.
💡By applying all these tips, your site should quickly jump on Google. Maintaining each parameter will give you the opportunity to actively place yourself on the SERP and stabilize in a high position. Good visibility will attract visitors that it will then be possible to convert into customers.